A Visit To ASUS Headquarters In Taipei
Cecilia Huang, marketing directorof ASUS, gave the media a deeper insight of the company and what it does.
"ASUS is a global technology leader in the digital era and we focus on the mastery of technological innovation and design perfection. And in ASUS, we are in search of the incredible. We have over 11,000 employees worldwide, with over 3,000 are inR&D, 77 support centres and 50 branch offices globally. Last year, we reached US$10.1 billion revenue and we target US$12 billion this year," Huang said.
The notebooks, Eee PC netbooks and desktops (including EeeTop and EeeBox PCs) account for 74.7 percent of ASUS global revenue, while components like motherboards and LCD displays make up 24.2 percent; the remaining 1.1 percent come from other product categories.
Henry Lin, engineerof ASUS Golden Ear Team, was also present to talk about the companys proprietary SonicMaster technology and let the media listen to the difference in audio quality from ASUS laptops speakers compared to conventional ones.
Michelle Hsiao, designer for ASUS, talked about working with the Taiwanese celebrity Jay Chou on the special edition N-series laptop. Hsiao said that Chou began working with the ASUS design team earlier this year for a period of six months. The first production unit came out in April but becauseof colorselections and corrections,the final approved version was out only in June. Heres a look inside the work room which is laid with the various design revisions.
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